According to Digital 2021, in January this year, 76% of Brazilian internet users purchased a digital product online, and this is a market tendency that keeps growing at a fast pace.
Numbers that demonstrate how the country is moving to a digital economy, breaking physical borders, and driving innovation among markets such as SaaS, online gaming, education, and streaming.
But before reaching Brazilian customers and expanding operations, companies need to understand the main characteristics of Brazil’s way of doing business and consuming. The population tends to choose digitalized payments and prefers to use their unique payment methods like local credit cards, boletos, and now Pix, even on online purchases.
- Dive into the current status of this market
- Understand the profile of Brazilians
- How payment methods impact purchasing decisions
- See the importance of anticipating the challenges
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PagSeguro (NYSE: PAGS) provides innovative payment solutions, automating payments, sales, and wire transfers to boost businesses anywhere, in a simple and secure way. Part of the UOL Group – the leader in Brazilian internet –, PagSeguro acts as an issuer, an acquirer, and a provider of digital accounts, besides offering complete solutions for online and in-person payments.
The company also has the most complete payment methods coverage in Brazil and 16 other Latin American countries, besides Portugal, Spain, Turkey, Greece, and Romania, allowing merchants worldwide to process and collect more than 140 local payment methods and local currencies. It also provides instant single or mass cross-border payouts to Brazil.
As a provider of payment solutions for foreign merchants, PagSeguro is well established as the market leader in the online gaming segment, processing local payments for more than 6,000 games, including giants Valve, Garena, EA, Xsolla, Ubisoft, and Wargaming.