Colombia is Latin America’s third-largest e-commerce market, worth US$23 billion in 2022 and growing at 24% annually. Thus, even though the country has not yet experienced the boom of e-commerce to the same level as Brazil and Mexico, there's a huge window of opportunity for international players who wish to explore this market full of potential.

Representing 8% of all e-commerce in Latin America, Colombia shows steady growth in all verticals and should reach a total of $ 45 billion in online sales by 2025.

In our exclusive country guide, you'll find up-to-date data about the market, its consumers, their payment and shopping habits, how to tap into Colombia's potential, and much more.


Online sales rise by 24% per year, and growth is perceived in all verticals.

compra internet

Worth $ 29 bi in 2023, the Colombian market should surpass US$ 146 bi by 2025.


51% of Colombian consumers shop online, a total of 20 million people.

In our exclusive Country Guide for Colombia, the third biggest market in Latin America, you’ll find:

  1. Colombia in numbers;
  2. E-commerce habits and preferences in detail;
  3. Industry trends for each segment;
  4. Local payment methods and their share of e-commerce;
  5. And much more!

Accepting local payment methods unlocks 109 million potential Latam customers who want to shop online but do not have a credit card.

Download the guide for free and make your way to Colombia's fast-growing e-commerce market!

Get the guide here:

About PagSeguro

PagSeguro (NYSE: PAGS) provides innovative payment solutions, automating payments, sales, and wire transfers to boost businesses anywhere, in a simple and secure way. Part of the UOL Group – the leader in Brazilian internet –, PagSeguro acts as an issuer, an acquirer, and a provider of digital accounts, besides offering complete solutions for online and in-person payments.

The company also has the most complete payment methods coverage in Brazil and 16 other Latin American countries, besides Portugal, Spain, Turkey, Greece, and Romania, allowing merchants worldwide to process and collect more than 140 local payment methods and local currencies. It also provides instant single or mass cross-border payouts to Brazil.

As a provider of payment solutions for foreign merchants, PagSeguro is well established as the market leader in the online gaming segment, processing local payments for more than 6,000 games, including giants Valve, Garena, EA, Xsolla, Ubisoft, and Wargaming.

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